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Yelp jobs phoenix12/25/2023 ![]() ![]() A January 2022 article from the FTC offers a guide for businesses warning against soliciting and paying for online reviews, and as Engadget points out, the FTC is moving to crack down even further on phony reviews. It’s not just the online review company that’s worried about fake reviews - the Federal Trade Commission (FTC) is concerned as well. Alerts are then removed after 90 days “if the offending behavior stops,” the guideline page reads. The pop-up is much like the more-known “unusual activity alert” that the company sometimes add to pages when reviewers start bombarding a business, often due to media coverage. All businesses found egregiously violating Yelp’s policies, such as paying for reviews, will both be added to the Trust & Safety page, in addition to the consumer alert pop-up added to the business’s Yelp page that’s been in practice since 2012. Businesses featured on the page include repair companies, tax preparers, and, of course, restaurants and bars. ![]() There are dozens of businesses listed on the page, such as Livermore’s Cali Kid Burgers ‘n Shakes which offered 25 percent off an order in exchange for a review back in 2021. Follow that and you can view photographic evidence of email solicitations, promotional ads, or screenshots of social media posts offering gifts or products in exchange for reviews. The new page features links to the business’s Yelp page, along with a withering “View the evidence here” link. The Compensated & Suspicious Review Activity Alerts page is a new part of Yelp’s Trust & Safety site, a space where the platform breaks down how Yelp deals with content moderation and shares its annual trust and safety report on combatting incentivized reviews. Posted evidence provided by Yelp shows a business allegedly offering incentives for a review. ![]()
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